• Mrs. Kanchana Nikhil Sattur
• Dr. (Mrs.) Vinita Pimpale

Retail industry is one of the most attractive and growth oriented industry. This sector is also unique as compared to other sectors as it is greatly dependant on services. Retail sector is thus a service oriented sector. Customers’ perception about the level of services greatly impacts the success or failure of the business. Retail businesses are continuously trying to find ways to influence customers through a variety of services and also by increasing the levels of these services which will ultimately lead to customer satisfaction. Assessment of service quality this becomes imperative for these retail businesses. A large number of researchers and practitioners have researched on the topic of service quality. A number of service quality measurement framework have also been developed. This research paper is a theoretical review of Retail Service Quality Scale (RSQS) as a service quality measurement tool for retail sector.

Service quality, retail sector, Retail service quality measurement

"A THEORETICAL REVIEW OF RETAIL SERVICE QUALITY SCALE (RSQS) AS A SERVICE QUALITY MEASUREMENT TOOL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.1022-1025, August-2018, Available :http://www.jetir.org/papers/JETIR1808150.pdf

"A THEORETICAL REVIEW OF RETAIL SERVICE QUALITY SCALE (RSQS) AS A SERVICE QUALITY MEASUREMENT TOOL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp1022-1025, August-2018, Available at : http://www.jetir.org/papers/JETIR1808150.pdf