• Divya Teja Pasupuleti

Rituals and festivals are tools of social control that were engineered long ago through different aspects of games and play to achieve specific social goals. Games, which are leisure time activities are also made part of some rituals which signify a planned sanction of relaxation from the social control which again has specific social goals. Rituals are energized with legends that are connected to the aspects of divinity religiously to add the dimension of sanctity and are practiced across generations by connecting them to cosmic schedules. The need to institutionalize the desired social rules was perhaps recognized quite long ago when the cultures began to emerge and solidify in terms of customs and traditions. Systems of control that could have both intrinsic and extrinsic influences on the individuals through guilt and shame attributes are analyzed in this paper in the context of rituals, festivals and the related cultural aspects.

"Rituals and Festivals: The Tools of Social Control", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.275-282, August-2018, Available :http://www.jetir.org/papers/JETIR1808189.pdf

"Rituals and Festivals: The Tools of Social Control", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp275-282, August-2018, Available at : http://www.jetir.org/papers/JETIR1808189.pdf