• Shikhar Das Srivastava
• Dr. Mukesh Joshi

The cost-effectiveness and assorted qualities of Digital Channels encourage advertisers’ to opt for this platform in comparison to other marketing techniques. Digital channels like the Internet, Email, mobile phones and digital television offers new prospects to customers and also allow marketers to strengthen their relationship with customers easily and effectively. The principal goal of digital marketing is enticing internet users and enabling them to communicate with the brand through digital media. This paper revolves around the significance of digital marketing and its related tools for marketing professionals working in India. This research paper will highlight the digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in India. To gain an insight into current practices, secondary data sources are referred and compiled in the study along with primary research studies. Suitable graphs and tables were used wherever necessary for making this complex topic much easier to understand for the readers and scholars.

Digital Marketing, Online Marketing, SEO, SMO, SEM, PPC

"Digital Marketing: Generation Next Marketing Startegies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.309-320, August-2018, Available :http://www.jetir.org/papers/JETIR1808193.pdf

"Digital Marketing: Generation Next Marketing Startegies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp309-320, August-2018, Available at : http://www.jetir.org/papers/JETIR1808193.pdf