• Amrita Chatterjee
• Isita Lahiri

Here in this study conjoint analysis is used to know consumers’ perception about FMCG brands in terms of Brand promotion, Hike in price, Brand switch, Quality of product, Word of mouth, Brand availability, Product line, Self image. In conjoint analysis every variable is presented with more than one underlying labels in front of the consumers. The researcher has used IBM-SPSS18 software to generate conjoint profile/ preference cards. Responses are directly collected with respect to the conjoint profile generated by the software.

Choice Based Rank, Conjoint Analysis, FMCG Brands and Conjoint Profile

"An Analytic Approach to Measure Consumers’ Preference for FMCG Brands in India through Choice Based Conjoint Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.1-6, August-2018, Available :http://www.jetir.org/papers/JETIR1808301.pdf

"An Analytic Approach to Measure Consumers’ Preference for FMCG Brands in India through Choice Based Conjoint Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp1-6, August-2018, Available at : http://www.jetir.org/papers/JETIR1808301.pdf