• swati sharma
• Annu

Purpose- The main purpose of this paper is to explore and measure the difference in the perception of online shoppers on the basis of demographic variables such as gender, age and education. Research Methodology- The present study is a descriptive cum exploratory in nature and is based on primary data. The data has been collected with the help of a well structured questionnaire. The population was very heterogeneous and difficult to approach, hence purposive sampling was used. In accordance with the aim of research, to study the factor influencing the consumer’s choice, a survey on 150 consumers is conducted. Out of these, 75 were from males and 75 were female respondents. Findings- From the study it can be concluded that there is no difference in the perception of gender in the online shopping. The factors convenience, website design, time saving and security can help in the online shopping males and females both like to buy online products. Implications- The implication of the study is that it helps to recognise the main factors which influence the online shoppers while purchasing a product Originality- This paper provides the difference in the perception of online shoppers on the basis of demographic variables such as gender, age and education.

Internet, Online shopping, Consumer behaviour

"PERCEPTION OF CONSUMERS DURING ONLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.191-197, August-2018, Available :http://www.jetir.org/papers/JETIR1808323.pdf

"PERCEPTION OF CONSUMERS DURING ONLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp191-197, August-2018, Available at : http://www.jetir.org/papers/JETIR1808323.pdf