• Dr.P.Velayutham

Banking institutions today face many challenges before them which include global competition also as foreign banks are permitted to operate in india.they struggle for deposits loans and underwriting fees the customer demands are increasing on some of the banks the probability is being low due to many uncontrollable reasons the need to keep up with new technologies is also a problem which needs a huge amount for installation better customer relationship is the only solution to meet the above said challenges this relationship depend on their ability to provide personalized service to every customer every time every where a small bit fall in the banks will create lot of connected problems.

"Customer Relationship Management in Banking Sector.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.212-216, August-2018, Available :http://www.jetir.org/papers/JETIR1808326.pdf

"Customer Relationship Management in Banking Sector.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp212-216, August-2018, Available at : http://www.jetir.org/papers/JETIR1808326.pdf