UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 5 | May 2024

JETIREXPLORE- Search Thousands of research papers

WhatsApp Contact
Click Here

Published in:

Volume 5 Issue 8
August-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR1808460


Registration ID:
186986

Page Number

1076-1078

Share This Article


Jetir RMS

Title

CONSUMER’S OPINION TOWARDS ENVIRONMENTAL PRODUCTS WITH SPECIAL REFERENCE TO CHENNAI CITY – AN ANALYSIS

Abstract

The main idea of this study is to assess the opinion of the consumers regarding the earth friendly or green products and its marketing. Samples of 560 respondents are selected from Chennai city for the purpose of data collection. Data is collected with the help of structured questionnaire with likert’s five scale rating. Statistical tools used for this study are Friedman test and Pearson correlation coefficient.

Key Words

Green opinion, green consumer, suggestive measures, pricing factor and perception.

Cite This Article

"CONSUMER’S OPINION TOWARDS ENVIRONMENTAL PRODUCTS WITH SPECIAL REFERENCE TO CHENNAI CITY – AN ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.1076-1078, August-2018, Available :http://www.jetir.org/papers/JETIR1808460.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CONSUMER’S OPINION TOWARDS ENVIRONMENTAL PRODUCTS WITH SPECIAL REFERENCE TO CHENNAI CITY – AN ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp1076-1078, August-2018, Available at : http://www.jetir.org/papers/JETIR1808460.pdf

Publication Details

Published Paper ID: JETIR1808460
Registration ID: 186986
Published In: Volume 5 | Issue 8 | Year August-2018
DOI (Digital Object Identifier):
Page No: 1076-1078
Country: Mayiladuthurai City, Nagapattinam district, Tamil Nadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1808460
Published Paper PDF: https://www.jetir.org/papers/JETIR1808460

Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002843

Print This Page

Current Call For Paper

Volume 11 | Issue 5
May 2024

Call for Paper
Cilck Here For More Info

Jetir RMS