• Dr. Chanpreet

The present paper attempts to discuss the consumer behavior in relation to FMCG. The main objective of the study was to recognize the factors affecting the purchase decisions of customers towards the purchase of Tea. The primary data has been collected from rural areas of District Sirsa. The data has been analysed by using Chi square test. It was found that all the selected factors under the study were affecting the purchase decision of consumers in rural markets in relation to Tea. Further, it was suggested that the rural market has a great scope for further research and development.

Consumer, FMCG, Rural, Market, Behavior.

"Factor Affecting the Purchase Decisions of Customers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.1126-1139, August-2018, Available :http://www.jetir.org/papers/JETIR1808469.pdf

"Factor Affecting the Purchase Decisions of Customers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp1126-1139, August-2018, Available at : http://www.jetir.org/papers/JETIR1808469.pdf