• Patel Priyabahen Bharatbhai

The balanced scorecard is a strategic planning and management system (not only a measurement system) that helps organizations to clarify their vision and strategy and translate them into action. It is used in business and industry, government and non – profit organizations for financial & non-financial analysis. Balanced scorecard approach has developed in three generation and a strategy map is a part of its process. it is described in third generation. A strategy map is a visual representation of the strategy. It provides a single-page view of how objectives in the four perspectives of balanced scorecard combine to describe the strategy. Each company must customize the strategy map to its particular set of strategic objectives. The strategy map shows how the multiple measures of balanced scorecard provide the instrumentation for a single strategy. This article reviews the theoretical concept of strategy map including its relation with four perspectives of balanced scorecard, advantages, disadvantages and a pictorial framework.

balanced scorecard, strategy map,financial perspective, customer perspective, internal business process perspective and Learning & growth perspective.

"A strategy map - As a part of balanced scorecard method", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.150-155, August-2018, Available :http://www.jetir.org/papers/JETIR1808501.pdf

"A strategy map - As a part of balanced scorecard method", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp150-155, August-2018, Available at : http://www.jetir.org/papers/JETIR1808501.pdf