• Dr.G.KARTHIKEYAN

Banks play a significant role in the economic development of a country. Banks mobilize the idle and dormant capital of a country and make it available for productive purposes. In fact, banks have designed a number of schemes to attract the prospective customers to encourage the habit of savings among the people. Banking operations are becoming increasingly customer dictated with the phenomenal increase in country’s population and the increased demand for banking services; speed, service quality and customer satisfaction are going to be key differentiators for each bank’s future success. Thus, it is imperative for banks to get useful feedback on their actual response time and customer service quality aspects of retail banking, which in turn will help them take positive steps to maintain a competitive edge. In this research paper an attempt is made to empirically evaluate the status of customer satisfaction with various service performances of banks in the study area Nagapattinam District, Tamilnadu.

Customer Satisfaction, Banking Services, Perception, Public and Private Sector Bank

"CUSTOMER SATISFACTION AND BANKING SERVICES- A STUDY WITH REFERENCE TO PUBLIC AND PRIVATE SECTOR BANKS IN NAGAPATTINAM DISTRICT, TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.660-665, August-2018, Available :http://www.jetir.org/papers/JETIR1808572.pdf

"CUSTOMER SATISFACTION AND BANKING SERVICES- A STUDY WITH REFERENCE TO PUBLIC AND PRIVATE SECTOR BANKS IN NAGAPATTINAM DISTRICT, TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp660-665, August-2018, Available at : http://www.jetir.org/papers/JETIR1808572.pdf