• Asim Das
• Jatish Tapader

The mass media have a strong social and cultural impact upon society. This is predicated upon their ability to reach a wide audience with a strong and influential message. Television can be a powerful entertainment and education tool for children given the right programming. Similarly information available on computer and Internet can be very useful for emotional development of children if they are exposed to right one. It is the responsibility of parents and schools to guide children in this to reap the benefits of positive aspects of media and negate the effects of harmful content. Parents should educate their children about the meaning of friend. Our traditional notion of friendship involves trust, support and similar values. In this context this paper tries to highlight the role of mass media in fostering values among students.

Education, Value, Value Inculcation, Mass Media, Development

"ROLE OF MASS MEDIA IN FOSTERING VALUES AMONG STUDENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.666-669, August-2018, Available :http://www.jetir.org/papers/JETIR1808573.pdf

"ROLE OF MASS MEDIA IN FOSTERING VALUES AMONG STUDENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp666-669, August-2018, Available at : http://www.jetir.org/papers/JETIR1808573.pdf