• Kotresh Patil
• Ravishankar S Ulle
• Dr. Aparna J Varma
• Dr. A N Santosh Kumar
• Dr. T P Renuka Murthy

Abstract: Consumer perception is a marketing perception that encompasses a customer's sense of understanding and /or realization about a company or its contributions. The study emphasizes on, to identify which particular Bajaj Pulsar has more image in the market. And also to know the market share and to analyze the level of preference for a model of Bajaj Pulsar. The researcher has used the cross-sectional descriptive design for this current study. For the Primary data`s 100 sample size was taken randomly. For this study 4 factors are taken into consideration. Those are social, cultural, psychological, and competitive factors. The hypothesis was framed and Statistical tools like numerical wrap up for societal science (SPSS) test was worn. By this study, a researcher was able to find out that, there will be a significant relationship between those factors, respondents vary or differ on various factors in purchasing and demographic factors - age, occupation, income, marital status are significantly influence in consumer perception towards buying Bajaj pulsar. The study revealed that there are the dominating impact of demographics, competitors, social and psychological factors respectively on customer perception. By this study, the researcher was able to find out that, there will be a significant relationship between those factors.

Consumer perception, customer preference, brand image.

"A Study on Consumer Perception on Bajaj Pulsar Bikes (150cc, 180cc, 200cc, 220cc) At Popular Bajaj, Mysuru", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.763-767, August-2018, Available :http://www.jetir.org/papers/JETIR1808593.pdf

"A Study on Consumer Perception on Bajaj Pulsar Bikes (150cc, 180cc, 200cc, 220cc) At Popular Bajaj, Mysuru", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp763-767, August-2018, Available at : http://www.jetir.org/papers/JETIR1808593.pdf