• Ravishankar S Ulle
• Kotresh Patil
• Dr. Aparna J Varma
• Dr. A N Santosh Kumar
• Dr. T P Renuka Murthy

Abstract: The automotive industry in India is one of the largest in the world and one of the fast growing globally. Customer satisfaction and loyalty are the most important factors that affect the automotive industry. On the other hand, customer service can be considered an innate element of industrial products. Customer service quality, product quality, customer satisfaction and loyalty can be measured at different stages. The most company focuses on only selling the product to their customers but the after sales services is also important to retain potential customers by fulfilling the customer's perception and satisfaction and relationship with customers and brand image towards Dyuthi Motors Pvt Ltd Mysuru. In order to fulfill the objective of the study descriptive cross-sectional design seems to be deemed appropriate. A structured questionnaire is administrated to extract the information from the respondents. The data is further subjected to this analysis by using statistical tools, percentage, and graph. The sample 200 respondents have been approached stratified random for extracting the information. The study is done only those who come for service of their vehicles at Dyuthi Motors Pvt. Ltd. Mysuru. From the study on the topic is found that by comparing the running repairs and paid service, the running repairs have significant but for paid service did not significant. The majority of running repairs have good perception, satisfaction, and relationship with customers and brand image of the company. The study on customer’s perception towards Dyuthi Motors Pvt Ltd Mysuru gets us to the conclusion that satisfied customers become loyal customers and they will make publicity of the company. So that it build the brand image of the company.

Index words: automobile industry, customer perception, customer satisfaction, relationship with customers and Brand image.

"Customers Perception of After Sales Service at Dyuthi Motors Pvt Ltd Mysuru", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.804-811, August-2018, Available :http://www.jetir.org/papers/JETIR1808600.pdf

"Customers Perception of After Sales Service at Dyuthi Motors Pvt Ltd Mysuru", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp804-811, August-2018, Available at : http://www.jetir.org/papers/JETIR1808600.pdf