• Ravishankar S Ulle
• Kotresh Patil
• Dr. Aparna J Varma
• Dr. A N Santosh Kumar
• Dr. T P Renuka Murthy

Abstract: Sale of promotion is one of the mainly freely used term and promotion dictionary sales promotion imply all those actions that complement co-ordinate with making these pains of private import with publicity other helpful. In sort toward satisfying these objectives of revising descriptive study design seems to be deemed appropriate. A structured questionnaire is administered to exact the information from the respondents; the data is referring subject to the analysis by using statistical tools, like SPSS. The sample size of 100 respondents has been approach randomly for exacting the information. From the survey or study on the topic is found that the majority of the customers prefer demo van show, cash back offers, private workshop owners, and free insurance by palace Honda at Mysuru. Because of it sales promotional strategies the customer are very much happy with the purchase of particular vehicles- shine SP, Hornet, Aviator. The study “effectiveness of promotional strategies using sales promotional techniques- a study on selected Honda two-wheelers at palace Honda Mysuru” get us to the conclusion that the company is giving sales promotional strategies like demo van show, cash back offers, and private workshop owners it is not more effective than the accessories, discount, free insurance, and lest loan cum exchange mela.

Index words: perception, advertisement, consumer behaviors, promotional strategies, publicity

"The Effectiveness of Promotional Strategies Using Sales Promotion Technique", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.817-821, August-2018, Available :http://www.jetir.org/papers/JETIR1808602.pdf

"The Effectiveness of Promotional Strategies Using Sales Promotion Technique", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp817-821, August-2018, Available at : http://www.jetir.org/papers/JETIR1808602.pdf