• Ravishankar S Ulle
• Kotresh Patil
• Dr. Aparna J Varma
• Dr. A N Santosh Kumar
• Dr. T P Renuka Murthy

Abstract: In order to satisfy the objective of the study convenience sample random technique. A structured questionnaire is administered to exact the information from the respondents, the data is referring subject to the analysis by using statistical tools like SPSS. The sample size of 119 respondents has been approach randomly for exacting the information. From the study on the topic is found that the majority of the customers prefer lucky draw offers and discount by Bimal Auto Agency at Bangalore. Because of its sales promotion techniques the customers are very much happy with the purchase of all vehicles like Alto 800, swift. The study “Effectiveness of sales promotion techniques on consumer purchasing behavior at Bimal Auto Agency India Pvt Ltd at Bangalore” get us to the conclusion that the company is giving various sales promotion techniques like offers, rebate, quantity gift, loan it is not more effective than the discount and lucky draw.

Index words: sales promotion techniques, purchasing behavior

"The Effectiveness of Sales Promotion Technique on Consumer Purchasing Behavior at Bimal Auto Agency India Pvt. Ltd.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.822-824, August-2018, Available :http://www.jetir.org/papers/JETIR1808603.pdf

"The Effectiveness of Sales Promotion Technique on Consumer Purchasing Behavior at Bimal Auto Agency India Pvt. Ltd.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp822-824, August-2018, Available at : http://www.jetir.org/papers/JETIR1808603.pdf