• Ravishankar S Ulle
• Kotresh Patil
• Dr. Aparna J Varma
• Dr. A N Santosh Kumar
• Dr. T P Renuka Murthy

Abstract: Attrition refers to losing employees in a firm. Employee attrition which usually has an uncertain impact on firms profits and growth. A high employee attrition is a cost to an organization and its major problem to be addressed. Job postings, hiring process, new hiring training are some of the common expenses, of losing employees and experience over time. Effective employee retention strategies can help the Organization to retain the talented employee. For this study, the researcher used descriptive and single cross-sectional method by using primary and secondary data. Primary data’s are collected through questionnaires, with 100 respondent randomly selected. The study adopted the framing of hypothesis the data were analyzed by using SPSS tool. Through data analysis, the researcher was able to find that attrition level in Mypol Ltd.., is very high and the organization also following the retention strategies to retain the efficient employees. In this study, the researcher was able to find that the retention strategy adopted by the company was very effective and the employees who are working in the company are happy with the current strategy. The organization has to provide effective rewards and recognition like monitory and non-monitory benefits to retain the employee. Attrition is a major concern of the company to achieve the organization goal. By implementing effective retention strategies the company retain their talented employees. In return, the organization can reduce attrition level and achieve retention. Employee retention program should start on a new hire`s first day on the job for effective organization success.

Index words: Employee attrition, retention strategies.

"Rational of Employee Attrition and Strategies to Employee Retention", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.842-846, August-2018, Available :http://www.jetir.org/papers/JETIR1808607.pdf

"Rational of Employee Attrition and Strategies to Employee Retention", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp842-846, August-2018, Available at : http://www.jetir.org/papers/JETIR1808607.pdf