• Dr.K.S.Nirmal Kumar
• Dr.Deepa.V

In the era prior to Nationalization of Banks, key sectors of the Economics including agriculture remained thoroughly neglected in terms of availability of institutional credit. The Industrial sector at that time accounted for about 15% of national output, it appropriated 2/3rd of commercial bank credit. Till 1990’s,Indian banking system was almost monopoly of the government and the system was characterized by low profitability and productivity. In 1993-94,RBI allowed the entry of private sector and foreign banks in the banking industry, which led to greater competitions among banks, As these banks entered into the market with attractive and innovative products and services through E-channels like ATM’s,Debit/Credit/Smart Cards,Internet banking,Tele-banking,Mobile banking,EFT’s,etc,because of this public sector banks,are forced to provide prompt and reliable customer services and offer a variety of hi-tech banking products and services to attract them.Application of latest technology acts as an instrument of strategy in Indian banking too.A review by IOB reveled the impact of Electronic Banking has been attempted showing the importance of bank networking using a diverse range of systems.In this study the opportunities for the future with the electronic banking in general and in particular have been anlaysed with a sample of 150 customers of Chennai.

Key Words: Banks,Technology,Internet Bankings,E-banking, IOB,etc.,

""Effectiveness and Challenges towards E-Banking, Present and Future"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.906-910, August-2018, Available :http://www.jetir.org/papers/JETIR1808617.pdf

""Effectiveness and Challenges towards E-Banking, Present and Future"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp906-910, August-2018, Available at : http://www.jetir.org/papers/JETIR1808617.pdf