• Dr.M A Waheed
• Zakiya Tahseen
• Prof. Zohara Begum

Androids open-source accessibility and accomplished achievement has resulted it in becoming the best accepted adaptable operating system. In turn, it has additionally admiring counterfeit behaviors and awful proliferation. To ascertain malware, all the antecedent techniques accept focused on activating assay of app executables and changeless assay of cipher and permissions. This cardboard introduces FairPlay, a malware apprehension framework that discovers and leverages traces larboard abaft by counterfeit developers, to analyze both malware and look rank artifice subjected to apps in Google play. The apprehensive app is articular by the accession of co-reviews, rankings and ratings. Finally accumulation all the activities of the front-end active apps, it achieves over 95 percent accurateness in free the amiable accepted datasets of malware, accepted and counterfeit apps. FairPlay detects abundant counterfeit apps that alike the Google’s Bouncer’s apprehension technology fails to discover. It has additionally helped in absolute a new blazon of analysis attack namely “co-ercive” –where users are affected into autograph absolute reviews and into additionally to install and analysis added apps.

Google play, android malware,counterfeit behavior, awful proliferation, search rank fraud, coercive reviews.

"FairPlay: Search Rank Fraud and Malware Identification clinched alongside Google Play", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.1-9, August-2018, Available :http://www.jetir.org/papers/JETIR1808641.pdf

"FairPlay: Search Rank Fraud and Malware Identification clinched alongside Google Play", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp1-9, August-2018, Available at : http://www.jetir.org/papers/JETIR1808641.pdf