• Mr. Hitesh Monga

Environmental challenges in recent years have increased the trend of “going green” in businesses like never before. “Green business” is gaining popularity day by day. It is the new buzzword in business. Though the concept of green business is not new, but it is becoming increasingly vital in today's business climate. The world is going green and so are the companies. Now going green has become the new success mantra in market to differentiate the products and services from their competition. It has also become a platform for innovation. Now, more and more organizations are trying to follow the green path either directly or indirectly. They are trying to become socially responsible by adopting principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment. It helps to create a more environmentally friendly and sustainable economy. This paper deals with the concept of “green business” its importance for the companies and functional benefits of using green products on the society as a whole. It focuses on green business certification also and outlines the factors that are driving the need for environmental sustainability and explores the social, economic, and environmental benefits of adopting green business practices. The events that took place in past to make economy more sustainable and the benefits of same have also been discussed. With this it also emphasizes on the future of same. It highlights the steps and methods to be followed for going green.

Green business, Triple bottom line, Green Business Certification

"GREEN BUSINESS AND ITS IMPORTANCE FOR THE COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.429-440, August-2018, Available :http://www.jetir.org/papers/JETIR1808703.pdf

"GREEN BUSINESS AND ITS IMPORTANCE FOR THE COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp429-440, August-2018, Available at : http://www.jetir.org/papers/JETIR1808703.pdf