• ANITA VERMA

Merchants have turned to efficient sales marketing methods to stay competitive. The retail industry in India has grown as a result of the country's expanding economy. Using the intention of serving more customers, the company successfully and quickly expanded into cities. Modem retail stores have made it a strategic point to reach out to young consumers with affordable introductions of international brands, styles, and fashion. Merchants use a variety of marketing methods to draw in more purchasers and educate the customers on Best Buy concepts. Each promotional strategy has a varying amount of acceptance and success, including price reductions, coupons, buy one, get one deal, and more.

Consumer purchasing patterns, Marketing, Promotional Tools

"EFFECT OF PROMOTIONAL TOOLS ON CONSUMER BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.81-85, August-2018, Available :http://www.jetir.org/papers/JETIR1808B07.pdf

"EFFECT OF PROMOTIONAL TOOLS ON CONSUMER BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp81-85, August-2018, Available at : http://www.jetir.org/papers/JETIR1808B07.pdf