• R.ETHIROLI
• Dr.R.SWAMINATHAN

This study explores that sales promotions are usually appeared at as tools that challenge the brand, yet a tool that is essentially intended to rapidity up sales. User of sales promotion takes up a greater share of the total marketing outflow even though which it remains a region that still attracts concentration as an essential constituent of the promotion mix meant to increase short term sales. It is therefore not amazing that most of the marketers option to sales promotions to attract the competitor’s market share. The current manuscript information the outcome of the force of consumer sales promotions on 200 customers. This study has attempted to discover which sales promotional method going to be dominated on personal care products in Fast Moving Consumer Goods.

Sales promotion, FMCG, Techniques

"A STUDY ON SALES PROMOTION TECHNIQUES USED IN SOAP/DETERGENT WITH SPECIAL REFERENCE TO FMCGS PRODUCT IN THANJAVUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.216-222, September-2018, Available :http://www.jetir.org/papers/JETIR1809045.pdf

"A STUDY ON SALES PROMOTION TECHNIQUES USED IN SOAP/DETERGENT WITH SPECIAL REFERENCE TO FMCGS PRODUCT IN THANJAVUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp216-222, September-2018, Available at : http://www.jetir.org/papers/JETIR1809045.pdf