• Navita Rani
• Dr.Belur O.Baxi

Abstract This research was carried out to measure the satisfaction level of the customer for gearless two-wheelers. Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a product perceived performance or outcome in relation to his or her expectation. Now a day gearless two-wheelers are the first choice of Indian men and women, easy drive and easy to handle making it very popular. This study was restricted only in Ahmedabad city. A total 400 consumers of gearless two-wheelers surveyed with structured questionnaires. The present study was undertaken with an aim of brand selection and personal factors influence satisfaction of gearless two wheelers users. The statistical technique such as chi-square test, percentage and factors analysis have been used to analyze data. The research found that there is the significant association between the personal profile of users and the preferable factors like mileage, comfort, price, resale value and after-sales service.

Key words- consumer satisfaction, buying behavior, two wheelers, chi-test

"The study on consumer satisfaction towards gearless two wheeler in Ahmedabad city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.515-520, September-2018, Available :http://www.jetir.org/papers/JETIR1809104.pdf

"The study on consumer satisfaction towards gearless two wheeler in Ahmedabad city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp515-520, September-2018, Available at : http://www.jetir.org/papers/JETIR1809104.pdf