• Dr. Kawaljit Kaur

Human resources are the vital assets of any organizations and its success or failure depends on their qualifications and performance. In order to survive in the competitive market where number of private universities is increasing day by day. The present study aims to verify the quality of work life and motivation of employees and its impact on University operations. To reach quality of work life the universities have to create more opportunities to retain efficient employees. Good quality of work life is necessary for an organization to attract and to retain skilled and talented employees. Suitable techniques are applied to study the impact of demographic variables & Psychographic on quality of work life.

Keywords: Motivation, Job Satisfaction, Job Environment, Demographic, University.

"How Demographic and Psychographic variables affect Quality of Work Life- A study of Universities in Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.775-798, September-2018, Available :http://www.jetir.org/papers/JETIR1809143.pdf

"How Demographic and Psychographic variables affect Quality of Work Life- A study of Universities in Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp775-798, September-2018, Available at : http://www.jetir.org/papers/JETIR1809143.pdf