• Naveen Negi
• Anjali Malik
• Priyanka Purohit
• Ms. Sargam Bahl
• Ms Priyanka Purohit

Abstract Today social media plays an important role in consumer’s life. Consumers use technology and especially social media in online shopping process adequately. Social media marketing helped the business to introduce their product and services to consumers through social media like Facebook, Instagram. The use of social media is growing rapidly for marketing adequate. Social media helps to validate your brand visibility through building relationship and communicating with potential customers. Over the past decade a new form of media has arisen where social media seems to have a great influence on consumers purchasing decision. Today, more and more consumers use Social Media to communicate together but also to communicate with brands. This new interaction is of interests for marketing professionals. The study aims to explain how the influence of Social Media is reflected on consumers’ purchasing decision-making process and if this influence differs at the various stages of this process. To achieve these objectives a study based on secondary data has been conducted. Past research papers and recent trends have been studied to investigate the impact of social media on consumer buying decision who aim to purchase online. The findings show that Facebook , Instagram and blogs has lead to significant changes in consumers' buying decision towards choosing particular products.

Keywords: Consumer Buying Behavior, Social Media, Online Shopping

"Impact of Social media in consumer buying behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.925-942, September-2018, Available :http://www.jetir.org/papers/JETIR1809275.pdf

"Impact of Social media in consumer buying behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp925-942, September-2018, Available at : http://www.jetir.org/papers/JETIR1809275.pdf