• Buddhi Nishita Gauri

The rise of the internet in the past decade has implications that were unfathomable when it dawned upon us. Today’s infinitely complex and labyrinthine data ecosystem is beyond the comprehension of most ordinary users. Despite a growing willingness to share information online, most people have no understanding of what happens to their data. Data analysis has commercial implications and loss of privacy. It is only appropriate that the individual should be the one holding the reins and taking the large decisions about the use of his personal data. The unequal power in the system allures users with consent and thereby paves way for a trade-off between privacy and commercial interests. The recent Srikrishna Report aims at syncing law with the change in technology and has carved a way forward for India becoming the next big data power across the globe. The relevance of Posner’s critique of Privacy is also examined by placing his argument against all digital footprints that leaves the human mind naked before the world.

Big Data, commercial interest, individual interest , trade-off, privacy

"Privacy vs. Posner – In light of Big Data Analytics and the Srikrishna Committee Report,2018 ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.110-114, September-2018, Available :http://www.jetir.org/papers/JETIR1809321.pdf

"Privacy vs. Posner – In light of Big Data Analytics and the Srikrishna Committee Report,2018 ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp110-114, September-2018, Available at : http://www.jetir.org/papers/JETIR1809321.pdf