• MUKESH KUMAR JAKHAR
• DEEPCHAND KUMAWAT

The goal of the research is to identify the investment behavior of the middle class income family in Ajmer City. The rationale choosing this research matter is the premise that the middle class in India has achieved attentiveness of the economists, policy maker and the marketers, as still there remains a considerable untapped potential in the income class of India. The research has been organize to find out some significance on the preference of the investment pattern and instrument of the middle class family, there are many more objective of investment of the middle class family and know whether there has been increase in their savings? It is not only the income of the family that influences on the investment preferences but also the age group to which the head of the family belongs to. That’s why the paper has been directed towards finding the difference in choice of investment avenues in different age-groups and income classes of the middle income group in Ajmer City.

Investment, Investment behavior, Investment pattern, investment avenues, Income group

"A STUDY ON INVESTMENT BEHAVIOR OF MIDDLE CLASS FAMILY IN AJMER CITY (RAJASTHAN)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.582-586, September-2018, Available :http://www.jetir.org/papers/JETIR1809398.pdf

"A STUDY ON INVESTMENT BEHAVIOR OF MIDDLE CLASS FAMILY IN AJMER CITY (RAJASTHAN)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp582-586, September-2018, Available at : http://www.jetir.org/papers/JETIR1809398.pdf