• Karunambigai

Abstract: This study explores the people’s perception towards the impact of tourism with reference to Brihadisvara temple deemed as the most famous and significant cultural tourism spot in Thanjavur city. Brihadishvara temple is an old cultural centre and tourist spot build around 1010 AD by a famous Tamil king Raja Raja Cholan located in the Thanjavur city of Tamil Nadu. The objective of the study is to find people demographic as well as their perception towards impact of tourism in the vicinity of Brahadisvara temple. A pretested questionnaire has been prepared to collect the data from randomly selected 448 samples of people who are visiting the temple through personal interview. Factor analysis has done for the collected data by using of SSPS 20. The study concludes that the study area has both of negative as well as positive impacts due to tourism. Factor analysis on the perception of local communities towards the impact of tourism also concludes that local communities have a perception that there is an economic enhancement due to tourism in the study area this implies that tourism has a positive impact. Possible suggestion is that local community people should get awareness and education programs regarding the sustainable tourism in order to obtain positive benefits and to minimize the negative impacts of tourism on environment. Community empowerment and their capacity building are highly important in this context.

Thanjavur city, Brihadisvara temple, Factor analysis

"IMPACT OF TOURISM ON LOCAL COMMUNITIES IN THANJAVUR CITY WITH SPECIAL REFERENCE TO BRIHADISVARA TEMPLE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.398-403, September-2018, Available :http://www.jetir.org/papers/JETIR1809462.pdf

"IMPACT OF TOURISM ON LOCAL COMMUNITIES IN THANJAVUR CITY WITH SPECIAL REFERENCE TO BRIHADISVARA TEMPLE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp398-403, September-2018, Available at : http://www.jetir.org/papers/JETIR1809462.pdf