• Dr.M.Saravanan
• Ms.Rekha P.V

The concept of beauty and cosmetics is as ancient as mankind and civilization. Women are obsessed with looking beautiful. So, they use various beauty products that have herbs to look charming and young. A ´herbal / natural cosmetic product´ means any product which, subject to production (obtained and processed) from natural / herbal substances. The natural cosmetics are usually made from food and other nutritional ingredients. The fragrances for the natural cosmetics are obtained from the natural oil. It is the responsibility of the user to ensure that he is not allergic to the plants. Customer is the central point and all the marketing activities revolve around him. Manufacturer produces what the customer wants. Consumer behaves in a particular manner as directed by his inner motive. The marketer is to study and analyse the consumers’ behaviour in order to sell and improve the product.

Herbal/Natural cosmetics, customer.

"PREFERENCE AND CONSUMERS BUYING BEHAVIOUR OF NATURAL / HERBAL COSMETICS IN PALAKKAD CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.43-49, September-2018, Available :http://www.jetir.org/papers/JETIR1809508.pdf

"PREFERENCE AND CONSUMERS BUYING BEHAVIOUR OF NATURAL / HERBAL COSMETICS IN PALAKKAD CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp43-49, September-2018, Available at : http://www.jetir.org/papers/JETIR1809508.pdf