• Dr.S.Deva Prasanna

This study is to analyze the impact of information search on the purchase decision of FMCG products. A buying decision can either be a planned one which is characterized by deliberate thoughtful search and evaluation, that will result in rational and accurate decisions or it can be an impulse purchase decision, which is spontaneous, unplanned and immediate .whether it is a planned one or an impulse one, from an economic point of view, when marketing a purchase decision a consumer attempts to get the greatest value possible from spending the least possible amount of money. In this study, the researcher tries to analyze the impact of the information sources on the sales promotions of the respondents. The sources are categorized as personal sources (Word of mouth through membership in clubs, Friends and relatives, and Co-workers), Public sources (Industry Analysts and Experts) and Commercial Sources (Radio, TV, Magazine, and Newspapers). The present study analyzed the FMCGs products like Toiletries, Soft drinks, Health drinks, Cosmetics, household cleaning products

consumer behavior, information search purchase decision

"A study on Impact of Information Search on the Purchase Decision of the selected FMCGs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.262-266, September-2018, Available :http://www.jetir.org/papers/JETIR1809541.pdf

"A study on Impact of Information Search on the Purchase Decision of the selected FMCGs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp262-266, September-2018, Available at : http://www.jetir.org/papers/JETIR1809541.pdf