• BHUPENDRA JEEVABHAI CHAVDA
• Dr. Bhikhalal V. Moradiya,

Gold loan has become one of India’s fastest growing businesses. The entry of organized sector in recent years, especially the entry of new players like NBFCs into the field of gold loan, has made the business more profitable and it attracted widespread attention in the media. Even though the study was conducted in collecting information regarding the nature, character and composition of gold loan business in India. For borrowers, gold loans have emerged as one of the best means of raising quick, short-term capital. For lenders, gold loans are more advanta¬geous compared with home and car loans because of the shorter tenures, lower processing time and cost, and greater returns due to higher interest rates. These factors, along with appreciation in value of gold, have led to an explosion in the gold loan market. With everyone wanting a piece of this action, the organized sector is challenging the large unorganized gold loan market dominated by pawnbrokers and moneylenders, with NBFCs leading the pack due to simpler approval and disbursal processes, flexible products and better accessibility. In this study author has researched financial performance of the sample gold loan providing companies like Muthoot Finance Company, Manappuram Gold loan Company , India Info line Finance Limited, Mahindra Finance, Muthoot Fincorp Limited.

"FINANCIAL REVIEWS OF GOLD LOAN COMPANIES IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.346-349, September-2018, Available :http://www.jetir.org/papers/JETIR1809557.pdf

"FINANCIAL REVIEWS OF GOLD LOAN COMPANIES IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp346-349, September-2018, Available at : http://www.jetir.org/papers/JETIR1809557.pdf