• Dr. Gautamkumar P. Kanani
• Dr. Mayurpuri M. Gauswami

After 1945, sales of auto mobile once again took off , reaching 6.7 million in the 1950 and 9.3 million in the 1965. the U.S. Auto industry dominated the global market with 83% of all sales, but as Europe and japan rebuilt their their economies , their auto industries grew and the U.S. Share dropped to about 25% . following the OPEC oil embargo in 1973 ,smaller, fuel-efficient imports increased their share of the U.S. Market to 26% by 1980. in the early 1980s , U.S. Auto makers cut costs with massive layoffs. Throughout the 1990s , imports-particularly from japan took an increasing share of the U.S. Market. The automobile industry in India happens to be the ninth largest in the world. Following japan, south korea and Thailand, in 2009, India emerged as the fourth largest exporter of automobiles. Competition among MNC is increased today. Thus it’s become important to know more about the consumer preferences in this field.

Automobile industry, hero motocrop, objectives, data etc..

"“THE CONSUMER BUYING BEHAVIOUR OF HERO MOTOCROP AUTO MOBILE IN SURAT REGION”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.681-684, August-2018, Available :http://www.jetir.org/papers/JETIR1809A01.pdf

"“THE CONSUMER BUYING BEHAVIOUR OF HERO MOTOCROP AUTO MOBILE IN SURAT REGION”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp681-684, August-2018, Available at : http://www.jetir.org/papers/JETIR1809A01.pdf