UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 7
July-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR180Z060


Registration ID:
304060

Page Number

1156-1163

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Title

Effect of promotional and situational factors on unplanned buying behavior of consumers in self-service stores

Abstract

The study has been undertaken with the objective of identifying determinants of unplanned buying behaviour and its impact on buying decision of consumer taking the reference of two leading self-service stores located in Kathmandu valley. The study analyzes the opinions of 320 consumers of eight Bhatbhateni and eleven Big Mart self- service stores located in the Kathmandu Valley. Data required for the study has been obtained from the questionnaire and observation method. Analysis has been done using mix of data analysis tools that encompasses descriptive, correlation, regression analysis.Based on the analysis, the study has drawn some facts having managerial implications in the field of marketing. It can be claimed that unplanned buying behavior is a complex phenomenon that requires strategic orientation. Although challenges are persistent in relation to management of all factors but management of time pressure, store promotion schemes and promotional factor are the most critical issues in Nepalese self-service retail stores. When consumers are exposed to different forms promotional ideas, they more likely make purchase decision on impulse.

Key Words

unplanned buying behavior, promotional factor, store promotion scheme, impulse buying

Cite This Article

"Effect of promotional and situational factors on unplanned buying behavior of consumers in self-service stores", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.1156-1163, July-2018, Available :http://www.jetir.org/papers/JETIR180Z060.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Effect of promotional and situational factors on unplanned buying behavior of consumers in self-service stores", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp1156-1163, July-2018, Available at : http://www.jetir.org/papers/JETIR180Z060.pdf

Publication Details

Published Paper ID: JETIR180Z060
Registration ID: 304060
Published In: Volume 5 | Issue 7 | Year July-2018
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.25218
Page No: 1156-1163
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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