• Ajay Joseph
• Dr Gireesh Kumar
• Nihara Marie Thomas

Word-of-mouth (WOM) acts as a paramount source of information when a consumer has to decide upon a purchase. The augmentation of Internet has amplified consumers' options for gathering product information. Although word-of-mouth (WOM) is recognized as a cogent force in persuasion, we know little about the new communication phenomenon known as e-WOM. Online Consumer review is one of the main forms of e-WOM where consumers post product reviews on various websites. Digitization of WOM has manifested the penetration of customer feedback into the cyber space and has paved way for consumers to share and exchange customers’ shopping experiences and influence future customers’ purchase intentions. Nevertheless, how e-WOM affect consumers in making purchase decisions is hardly explored. The objective of the present study is to identify the factors affecting online consumer reviews through previous researches and the impact of online consumer reviews on purchase intentions of mobile phones and accessories. The results of this study will be constructive to the corporate world who actively influence and encourage online reviews.

Online Consumer Reviews,e-WOM,Purchase intention.

"A STUDY ON INFLUENCE OF ONLINE REVIEWS ON PURCHASE INTENTIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.606-614, October-2018, Available :http://www.jetir.org/papers/JETIR1810194.pdf

"A STUDY ON INFLUENCE OF ONLINE REVIEWS ON PURCHASE INTENTIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp606-614, October-2018, Available at : http://www.jetir.org/papers/JETIR1810194.pdf