• S. TIRUNAVUKARASU
• DR. R. SRITHARAN

The marvel of Research Online - Purchase Offline conduct is an expanding number of genuine discourse factor for organization of a scope of areas. The estimation of ROPO-buy systems is evaluated as extreme and regardless developing. Solid figures for individualscompanies or stock organizations are really remarkable in the UK and Central Europe. In any case, most recent buyer research factor out that at time more than half of the objective team output, query and look at realities on line before they at last get something at neighborhood stores. This get some answers concerning desire to get mindful of the rationale in disconnected purchase nearer to ROPO conduct and its effect on purchase of disconnected stores.

Purchase behaviour, ROPO behavior.

"FACTORS INFLUENCING ROPO BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.980-985, October-2018, Available :http://www.jetir.org/papers/JETIR1810A47.pdf

"FACTORS INFLUENCING ROPO BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp980-985, October-2018, Available at : http://www.jetir.org/papers/JETIR1810A47.pdf