• Ambika Prasad Pandey

Social networking sites are online communities in which users can create public profiles, interact with real-world friends, and connect with others who share common interests. They are regarded as a 'global consumer phenomenon,' with usage increasing at an exponential rate over the last few years. Anecdotal case study evidence suggests that some users may develop a 'addiction' to social networking sites on the Internet. However, there is a dearth of contemporary scientific literature examining the addictive properties of social networking sites on the Internet. Thus, this review of the literature aims to provide empirical and conceptual insight into the emerging phenomenon of SNS addiction by outlining SNS usage patterns, examining motivations for SNS use, examining the personalities of SNS users, examining the negative consequences of SNS use, examining potential SNS addiction, and examining SNS addiction specificity and comorbidity. The findings indicate that SNSs are primarily used for social purposes, most notably network maintenance. Additionally, extraverts appear to use social networking sites for social enhancement, whereas introverts appear to use them for social compensation, all of which appear to be associated with increased usage, as do low conscientiousness and high narcissism. Negative correlates of SNS use include decreased participation in real-world social communities and academic achievement, as well as relationship difficulties, all of which may be indicators of potential addiction.

Social Media, Addiction, Real World

"A REVIEW ON SOCIAL MEDIA ADDICTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.986-990, October-2018, Available :http://www.jetir.org/papers/JETIR1810A48.pdf

"A REVIEW ON SOCIAL MEDIA ADDICTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp986-990, October-2018, Available at : http://www.jetir.org/papers/JETIR1810A48.pdf