• Anamika Pandey

The food and drink industry in the US has seen children and young people as a major market force in recent years. As a result, children and young people are now being targeted at intensive and specialised food marketing and advertising. Food sellers are interested in young people as consumers because of their spending power, purchasing influence and future adult consumption. Multiple techniques and channels are used to reach young people, starting with kids, to promote brand building and to affect food purchasing behaviour. Those food marketing channels include television advertising, on-site marketing, product placements, children's clubs, the Internet, brand logos and toys and promotional activities targeted at youth, including cross-selling and tie-ins. Children's foods are mainly high in sugar and fat and are therefore inconsistent with national dietary recommendations. The objective of this paper is to examine the food advertising and marketing channels used to target children and adolescents in the United States, their impact on eating behaviour, and existing regulations and policies.

Food, Advertisement, Review

"A DETAILED REVIEW ON THE FOOD ADVERTISEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.995-1002, October-2018, Available :http://www.jetir.org/papers/JETIR1810A50.pdf

"A DETAILED REVIEW ON THE FOOD ADVERTISEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp995-1002, October-2018, Available at : http://www.jetir.org/papers/JETIR1810A50.pdf