• Salesha B Belgaum

Introduction: Fast food restaurants must attract new customers and retain existing customers. Eating at restaurants with family, friends and colleagues is increasingly part of Dharwad culture. Objective of study: This research aims to determine the relationship between food quality, restaurant service quality, physical environment quality and customer satisfaction and people's thoughts about fast food restaurants. It has also been researched that word of mouth marketing is a factor in the relationship between customer satisfaction and customer return intention in fast food restaurants. Research method: The data was collected from a simple survey of 50 fast food consumers. The design hypotheses were tested using the partial least squares SEM-PLS structural equation in SMART PLS However, word of mouth communication negatively affects the relationship between customer satisfaction and customer return to fast food restaurants. Data analysis: This study highlights the importance of revisit intention as an important behavior in fast food restaurants. Result: Based on physiological response (S-O-R) theory, this study demonstrates the relationship between revisit intention and food quality, restaurant service, physical location, and customer satisfaction. We also found that when customers receive good results and are satisfied, relationship theory does not apply because word of mouth cannot improve the relationship between customer satisfaction and customer loyalty. Conclusion: conclusion on the research is the factors that increase customer satisfaction and examine the opinions of fast food restaurants. Consumer satisfaction plays a more important role than social impact in the return decision.

Fast Food Restaurants , Revisit the Brand, Consumer satisfaction

"Enjoy Fast Food Restaurants And Revisit the Brand In Dharwad District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.816-821, October-2018, Available :http://www.jetir.org/papers/JETIR1810B65.pdf

"Enjoy Fast Food Restaurants And Revisit the Brand In Dharwad District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp816-821, October-2018, Available at : http://www.jetir.org/papers/JETIR1810B65.pdf