• Dr. Munivenkatappa

Digital marketing involves the use of various means like social media, websites, multimedia advertising, online search engine advertisement, interactive marketing to reach target market. This study has been undertaken with objective of studying the awareness of digital marketing and its effectiveness in influencing their purchase decision .This study is carried in Bangalore city from a survey of 150 respondents. Mostly percentile method has been used for finding out results. This study will help companies to formulate the ways and take steps as how to have a growth in its sales. It will also help organizations how to have an edge with framing marketing strategies that influence consumers and their purchase decision.

Digital Marketing, Consumer Purchase, Marketing strategies, e-Effectiveness

"EFFICIENCY OF DIGITAL MARKETING ON CUSTOMER BUYING CHOICE - ABOUT VISIONS FROM BANGALORE BASED CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.850-859, October-2018, Available :http://www.jetir.org/papers/JETIR1810B68.pdf

"EFFICIENCY OF DIGITAL MARKETING ON CUSTOMER BUYING CHOICE - ABOUT VISIONS FROM BANGALORE BASED CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp850-859, October-2018, Available at : http://www.jetir.org/papers/JETIR1810B68.pdf