• Mr. D. Bharath Kumar
• Dr.M.Thyagaraju

This study explores the dynamics of leisure and recreational tourism in South India, focusing on key trends, opportunities, and challenges. South India, known for its diverse cultural heritage, scenic landscapes, and rich history, has seen significant growth in its tourism sector. This research aims to identify the current trends shaping leisure and recreational tourism, such as the rise of experiential and eco-tourism, the influence of digital technology, and shifts in tourist demographics and preferences. Additionally, the study investigates opportunities for sustainable tourism development, community involvement, and the leveraging of technology to enhance tourist experiences. Furthermore, it addresses the challenges faced by the sector, including infrastructural deficiencies, environmental impacts, and socio-cultural issues. Through a combination of quantitative methods, including surveys, interviews, and secondary data analysis, this research provides a comprehensive overview of the current state of tourism in South India. The findings offer valuable insights for policymakers, tourism operators, and local communities to foster sustainable growth and improve the overall tourist experience in the region.

Leisure & Recreational Tourism, Trends, Opportunities and Challenges

"A CASE STUDY ON LEISURE AND RECREATIONAL TOURISM IN SOUTH INDIA: TRENDS, OPPORTUNITIES, AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.867-880, October-2018, Available :http://www.jetir.org/papers/JETIR1810B70.pdf

"A CASE STUDY ON LEISURE AND RECREATIONAL TOURISM IN SOUTH INDIA: TRENDS, OPPORTUNITIES, AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp867-880, October-2018, Available at : http://www.jetir.org/papers/JETIR1810B70.pdf