• Smarika Ohri
• Dr. Jaya Yadav
• Thanesa Iyer

In today’s corporate and competitive world, it has been observed that insurance sector has maximum growth compared to other sectors however different customers have different preferences. Sometimes it becomes difficult for us to pitch the client and propose the product. Thus the objective is to study the buying behavior of consumers towards insurance policies. Consumer behavior includes study of how people buy, what they buy and when. For this purpose a pilot study was undertaken using random sampling with a sample size of 50 using descriptive research design. Data was collected by means of questionnaire and Excel was used for analysis and visual presentation of the results. It was found that people are buying Pnb Metlife insurance policy and are satisfied with the services but are less aware about other products offered by the company. It was also been found that people view insurance as a tax saving and investment instrument as much as protective one. Through demographic analysis it was found that consumer of all age group prefer buying insurance as well as suggest the policy they buy to their family, peer and friends. Hence insurance companies should focus strongly on customer relationship management.

insurance policy, buying behavior, consumer behavior

"A study on consumer buying behavior towards insurance policies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.347-354, November-2018, Available :http://www.jetir.org/papers/JETIR1811142.pdf

"A study on consumer buying behavior towards insurance policies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp347-354, November-2018, Available at : http://www.jetir.org/papers/JETIR1811142.pdf