• Dr.N.Vijayakumar

In today’s highly competitive business environment companies are not capable to longer survive with a transactional attitude towards customers. They have to focus their marketing lenses more rational dimension, which is considered to be the most suitable approach for satisfying and maintaining customers The essence of CRM is to create customers and retain them. Therefore now banks emphasize on total customer satisfaction which indicates that the customer is satisfied and delighted with respect to using a service. Hence an attempt was made by the researcher in this study to examine the level of satisfaction on customer relationship management practices in selected private sector banks and Public sector banks.

Customer Relationship Management; Loyalty; Private and Public Sector Banks Service Quality; Trust

"THE IMPORTANCE OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS POTENTIAL IN BANKING SECTOR - A STUDY IN KANCHIPUARM DISTRCT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.532-537, November-2018, Available :http://www.jetir.org/papers/JETIR1811165.pdf

"THE IMPORTANCE OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS POTENTIAL IN BANKING SECTOR - A STUDY IN KANCHIPUARM DISTRCT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp532-537, November-2018, Available at : http://www.jetir.org/papers/JETIR1811165.pdf