• Dr.R.RAMACHANDRAN
• NIL
• NIL
• NIL
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Ever since India's independence a considerable progress has been achieved in technological improvements in agriculture with the use of a variety high yielding seeds, chemical fertilizers, and plant protection measures, and still the rate of growth in farming is not appreciable. It is due to inadequate marketing facilities. Marketing is as critical to better performance in agriculture as farming itself. Therefore market reforms ought to be an integral part of any policy for agricultural development. This has been largely. Marketing is as critical to better performance in agriculture as farming itself. Therefore market reforms ought to be an integral part of any policy for agricultural development. Although a considerable progress has been achieved in technological improvements in agriculture by the use of high yielding variety seeds and chemical fertilizers, and by the adoption of plant protection measures, the rate of growth in farming in India has not attained the expected levels. This has been largely attributed to the fact that enough attention has not been devoted to the facilities and services which must be available to the farmers if agriculture is to develop. The study area for this study Paradigm Shift in Agri Business: Farmers Opinion about the Latest Agricultural Business and Implements in Cuddalore of Tamil Nadu. Primary data for the study has been gathered through field survey which was conducted during January – June 2018. 200 farmers form the sample for the present study by random sample method. The findings and observations are the result and outcome of the interpretations made during the study of analysis.

Key words : Paradigm shift, Agricultural Business, Marketing, Farmers, e-business

"PARADIGM SHIFT IN AGRI BUSINESS: FARMERS OPINION ABOUT THE LATEST AGRICULTURAL BUSINESS STRATEGIES AND IMPLEMENTS IN CUDDALORE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.657-669, November-2018, Available :http://www.jetir.org/papers/JETIR1811287.pdf

"PARADIGM SHIFT IN AGRI BUSINESS: FARMERS OPINION ABOUT THE LATEST AGRICULTURAL BUSINESS STRATEGIES AND IMPLEMENTS IN CUDDALORE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp657-669, November-2018, Available at : http://www.jetir.org/papers/JETIR1811287.pdf