• Sami Ulla Khan
• Dr. Paramashivaiah

India retail Industry is classified into organized sector and unorganized sector, India is the second largest market of unorganized sector after China. The recent revolution in field of retail, the Foreign Direct Investments have increased the scope of organized retail markets in India. The Indian retail industry is expected to grow by 25% by 2020. But in a country like India is organized retailing is a boon or a curse, the major disadvantage of the unorganized sector is the promotional activities devised by the organized sector to attract customers. Is the organized retail sector actually providing benefit to the consumers or just exploiting consumers through their marketing strategies. Rural India is more prone to exploitation due to lack of awareness on the various strategies used by these retail giants to make profits. This research focuses on studying the impact of promotional activities used by the organized retail sector on the customers. 100 customers are selected as respondents from 10 Taluks across Tumkur district. Age is taken as the basis for the demographic difference between the respondents and the study emphasis the importance of age on the changing perception of the customers in relation to Indian organized retail industry. Statistical validation of the statements was made using SPSS Software. The study further concludes whether the promotional activities really make a difference on the buying patterns of the customers and is there a scope of development of the Indian Retail Industry In Rural India.

Organized retail Industry, consumer perception, promotional activities, Customer attitude, services offered.

"Impact Of Promotional Activities On Customers- A Study On Organized Retail Sector In Tumkur District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.242-248, November-2018, Available :http://www.jetir.org/papers/JETIR1811331.pdf

"Impact Of Promotional Activities On Customers- A Study On Organized Retail Sector In Tumkur District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp242-248, November-2018, Available at : http://www.jetir.org/papers/JETIR1811331.pdf