• Mujammil Pasha
• Dr. Paramashivaiah

: India is an agricultural economy, where 69% of the population is primarily dependent on agriculture as source of income. The current situation in the country is marked by crisis for farmers leading to many suicides across the country. There is a need for a revolution in the field of agriculture to overcome the existing circumstances. Marketing of agricultural products is one of the most important challenges faced by the farmers in particular the channels chosen for marketing of the agricultural produce play a significant role in the earning profits by the farmers. This study focuses on analyzing the awareness levels of farmers in relation to, Marketing channels at Tumkur district in the state of Karnataka. Tumkur district is chiefly a producer of groundnuts and Ragi, followed by paddy maize and other cereals. Different marketing channels are used to market different agricultural products to achieve maximum worth of the harvest. It is important to know the awareness levels of farmers on all marketing channels available to them. 80 farmers are chosen as respondents across 10 Taluks of Tumkur District, interview schedules were used as a method of data collection. Statistical validation of statements was performed using SPSS software, the study concludes by providing suggestions and recommendations to the farmers in selection of appropriate channels of marketing their produce.

Agricultural Producers, Marketing Channels, Government Regulations, Agricultural Marketing, Harvest

"A STUDY ON MARKETING CHANNELS USED BY FARMERS IN TUMKUR DISTRICT – WITH RESPECT TO AGRICULTURAL PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.249-255, November-2018, Available :http://www.jetir.org/papers/JETIR1811332.pdf

"A STUDY ON MARKETING CHANNELS USED BY FARMERS IN TUMKUR DISTRICT – WITH RESPECT TO AGRICULTURAL PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp249-255, November-2018, Available at : http://www.jetir.org/papers/JETIR1811332.pdf