• R.DEVASAKTHI
• Dr.V.NAGAJOTHI

The challenge in today’s age for business owners and marketers is keeping up with the ever revolving and growing influence of advertising and how to reach their target audience. By understanding the recent changes in the world of media marketing, from the shift of traditional to digital and how certain tactics such as digital influencer marketing heavily impacting today’s business owners will position regardless if it is a new product concept or existing one, to consider new avenues to secure more achievable and prosperous product outreach of Ariyalur district consumer based by this research in specified for Thirumanur block rural areas by using in Digital marketing.

KEYWORDS: Digital innovation, Advertising, social selling, consumer behaviour.

"A STUDY ON DIGITAL MARKETING WITH SOCIAL MEDIA USING CONSUMER ANALYSIS WITH SPECIAL REFERENCE TO ARIYALUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.305-313, November-2018, Available :http://www.jetir.org/papers/JETIR1811341.pdf

"A STUDY ON DIGITAL MARKETING WITH SOCIAL MEDIA USING CONSUMER ANALYSIS WITH SPECIAL REFERENCE TO ARIYALUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp305-313, November-2018, Available at : http://www.jetir.org/papers/JETIR1811341.pdf