• Bharathi.P.S
• Ambily.I.P

Indian folk paintings are the living heritage of the glory of India. These paintings are passed from generation to generation and still practiced in our country. A variety of folk paintings are practiced in Indian states which include Madhubani painting, Kalamkari painting, Warli painting, Phad painting, Miniature paintings, Gond painting, Tanjore painting, Ganjifa painting etc., each one having its own technique in using motifs, colors, medium, etc. These art forms depict the diverse cultures of our Indian states and each one is different and unique in its own way. However some of the art forms are in the danger of becoming extinct. We are witnessing a lot of promotional and revival techniques to keep the art alive. Some of the best known folk paintings are gaining its acceptance and flourishing in today’s market on various artifacts. To name a few Madhubani of Bihar, Warli of Maharashtra, Kalamkari of Andhra Pradesh, etc. The folk paintings of India which have distinctive colorful motifs are treated with religious and mystical beliefs. These paintings which were once used as wall paintings have now entered into various other art forms like jewellery, accessories, pottery, apparels, and upholstery and so on. Folk paintings which once depicted the craftsmanship of an artist is now transformed into various other forms of surface enrichment. The symbolic motifs are used as prints on saris, dress materials, shawls, stoles, scarves etc. There is a complete makeover of the actual art. These art forms have been cotemporarized and reproduced through the medium of prints on various products. In the present study we have made an attempt to know about the contemporization of the Indian folk paintings and its pros and cons using questionnaire method of survey as our primary data. The survey was conducted for fashion designing students as they are aware of the Indian art.

KEY WORDS: Artifacts, Commercialization, Contemporization, Decline of art, Folk paintings.

"Contemporization of Indian Folk Paintings", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.1-12, November-2018, Available :http://www.jetir.org/papers/JETIR1811401.pdf

"Contemporization of Indian Folk Paintings", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp1-12, November-2018, Available at : http://www.jetir.org/papers/JETIR1811401.pdf