• RENUKA BAI.V

Technology has been played important role in every human life (Davis, 1989). The revolution in technology has changed the life style of the human life; starting from consumption behavior to decision making in international issues and challenges. Investment of computer system and internet is the landmark inventions have brought in paradigm shift in the purchasing behavior of people. At the same time, firms have also used computer techniques and internet to promote their products. Globalization, liberalization and privatization have also significantly contributed for paradigm shifts in selling and buying behaviors. Social media is one of the derivatives of technology and internet which has created platform for selling and buying.

"Identification and Study of Reasons for Social Media in India: An Empirical Analysis.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.185-187, November-2018, Available :http://www.jetir.org/papers/JETIR1811424.pdf

"Identification and Study of Reasons for Social Media in India: An Empirical Analysis.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp185-187, November-2018, Available at : http://www.jetir.org/papers/JETIR1811424.pdf