• Shantanu Raj
• Dr. Bidhu Bhushan Mishra

The food consumption pattern in India is rapidly transforming from unprocessed food to processed, packed and branded food. The main objective of this is to explore the factors which are responsible for the buying of processed food products in Bhubaneswar city. A sample of 150 respondents was taken for the survey. Questionnaire was framed and using convenience sampling method data was collected from the respondent. Statistical analysis like factor analysis method is applied here through SPSS software. The results of factor analysis indicates that extrinsic attributes, health consciousness, quality consciousness, taste and nutrition and change in lifestyle plays vital role in buying processed food products.

Consumer behavior, processed food and Factor analysis.

"A Study on the Consumer buying Behavior factors towards Processed Food Products in Bhubaneswar City.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.383-393, November-2018, Available :http://www.jetir.org/papers/JETIR1811453.pdf

"A Study on the Consumer buying Behavior factors towards Processed Food Products in Bhubaneswar City.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp383-393, November-2018, Available at : http://www.jetir.org/papers/JETIR1811453.pdf