• MAYUKH THAKUR

The aim of this study is to find out the various factors of selection on the basis of which the young adult aspirants/students select the Private Engineering Colleges as a consumer. This study investigates the components of the institute value which affects students’ choice, in order to develop a value approach that measures the total student experience. Higher education trains the extremely competent manpower and contributes to the analysis base and innovation capability that more and more determines aggressiveness within the knowledge-based world economy. With its central role in society encounters, higher education fosters mutual understanding and helps to build global networks for the future. At an equivalent time, cross-border flows of ideas, students, faculty and financing, coupled with developments in information and communication technology, are changing the environment for higher education. This implies each accrued collaboration and competition between countries and establishments on a world scale. Higher education has deeply modified within the past twenty years, and those involved in the academic enterprise have yet to grapple with the implications of these changes. Academic institutions and systems have faced pressures of increasing numbers of students and demographic changes, demands for accountability, reconsideration of the social and economic role of higher education and the impact of new technologies, among others. While educational systems perform in an exceedingly national atmosphere, the challenges play themselves out on a world scale.

Consumer selection process, higher education, technical education, engineering colleges, consumer behavior, students’ decision-making, consumer choice, consumer preference.

"UNDERSTANDING IMPORTANT FACTORS AFFECTING THE DECISION MAKING PROCESS OF THE PROSPECTIVE STUDENTS AS CONSUMERS DURING THE SELECTION OF PRIVATE ENGINEERING COLLEGES – A STUDY OF THE LITERATURE REVIEW.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.623-630, November-2018, Available :http://www.jetir.org/papers/JETIR1811688.pdf

"UNDERSTANDING IMPORTANT FACTORS AFFECTING THE DECISION MAKING PROCESS OF THE PROSPECTIVE STUDENTS AS CONSUMERS DURING THE SELECTION OF PRIVATE ENGINEERING COLLEGES – A STUDY OF THE LITERATURE REVIEW.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp623-630, November-2018, Available at : http://www.jetir.org/papers/JETIR1811688.pdf