• M.Blessy

Facebook being the largest used social networking site has transformed the way we communicate. It has given a great opportunity to people to present themselves to the world. By allowing individuals to upload images of them, Facebook has allowed individuals to present themselves in a meaningful and constructive way. Facebook’s main feature of profile creation has enabled it to be one of the most used social networking sites. Individuals are allowed to create their own profiles by uploading images whenever and from wherever they want. Profile creation, an important feature of social networking site allows its users to display facets of their identity. (Boyd, Ellison 2007, p.1).SNS like Facebook has made people more conscience about the way they present themselves to their group. It has emphasized on the fact that a deliberate conscious identity construction may take place when an individual uploads his/ her photographs. The research is based on the identity construction theory. In identity theory (McCall and Simmons1978) the classification and categorizing of the self is identification. Through the process of identification an identity is formed. Constructing identity literally involves relationships and how symbolically one communicates his/her thoughts and emotions creating a conceptual representation of oneself. Using qualitative method, through snowball sampling, ten working women Facebook users have been selected as respondents. Their Facebook profiles have been studied for three months. (This includes studying their personal photographs on timeline, cover page and profile.) The study revealed that women were aware of how to use Facebook, and through their photographs did create their online identity. They tried to maintain their offline identity and online identity the same. Though others comments and likes did have some emotional effects on them but that did not affect their online identity. They deliberately choose certain photographs as to help them maintain their online identity. Being professionals maintaining both social an professional identity was a challenge that they faced.

identity, self- presentation, profile images, selection.

"Women, Facebook and identity construction – An analysis of personal images", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.454-456, November-2018, Available :http://www.jetir.org/papers/JETIR1811760.pdf

"Women, Facebook and identity construction – An analysis of personal images", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp454-456, November-2018, Available at : http://www.jetir.org/papers/JETIR1811760.pdf